Al Ahly renews Haier sponsorship deal for four years

Al Ahly Football Company announced on Tuesday the renewal of its sponsorship agreement with global brand Haier for four years as part of the club’s strategy to strengthen partnerships with leading local and international companies.

The agreement was signed by Naira Ali, chief executive of Al Ahly Football Company, Ahmed El Gendy, general manager of Haier Egypt, and Mohamed Yehia, chairman of United Sports Company.

The renewal was carried out in cooperation with United Sports Company, the exclusive marketer of Al Ahly’s commercial rights, as part of ongoing efforts to enhance the club’s brand value through partnerships with major global firms, amid the club’s strong continental presence and large fan base.

Al Ahly Football Company said it continues to develop its marketing portfolio and increase commercial revenues in line with the club’s status, history and vast support base, in a bid to cement its position among the world’s leading clubs.